In recent years, Hygge (pronounced “Hoo-guh”) — the Danish notion of coziness, comfort, and well-being — has captivated the national imagination. Books like Little Book of Hygge: Danish Secrets to Happy Living have become New York Times best sellers. Hygge-themed guides to cooking, fashion, décor, beauty, and even parenting have flooded store shelves. And hygge-branded retreats and Airbnbs now abound.
Jen and Jared Levin, owners of Chilton in Freeport and Scarborough, understand the appeal. They moved to Maine from Manhattan with their three kids in pursuit of a simpler, slower lifestyle and the space to find the kind of contentedness hygge embodies. “We wanted to enjoy more time together as a family and feel more connected with nature,” Jen says. “It seems like Maine is a destination for so many who want those qualities in their lives too.”